smart phone is still a hot topic in our daily life. However, everyone have their own favorite cell phone brand, we know iphone enthusiast is more and more, actually I am also an apple fans. In the past few years several mobile phones also achieved relatively good record, such as Motorola’s Droid X, HTC’s Evo 4G, and BlackBerry. At the same time, there are some products have got a miserable failure. They cannot meet consumer demand, so there is no big improvement in sale. We don’t know which factors caused their failure. However, some experts said these following ten factors will determine the success or failure of smart phone in today’s mobile market.
1 Hardware Design
The success of iPhone tells us hardware design is everything. With a competitive design is the key facts for your product, if not consumers can not notice it. From the selling of iPhone, the hardware design is changing rapidly with larger screen, and thin design. For other products can provide a competitive design, it is doomed to failure.
2 Operating System
We know operating system is like a brain for the cell phone, this is why iOS and Android operating system is the first choice in the world. RIM’s BlackBerry operating system is preferred for users. mobile phone operating system manufacturers must keep in mind that a smoothly operating system is the decisive factors.
3 Application Software
From the release of App Store, Apple Company has changed the mobile phone market. Now individual customers and some business customers expect their products have more and more applications. This is why Google continues to find application developers, and Microsoft is also actively seeking more applications software for WP7 mobile phone.
4 Sellers
Consumers need to know which company they can trust. This is why some unknown company is difficult to stand in the mobile market, and that well-known company was able to easily attract customers. So you should create a consumers brand like RIM, Apple, Samsung and Motorola and so on, the well-known company is the final winner.
5 Consumers
In the past few years, a key success factor of RIM is strongly attracted business customers. But other companies have been trying to make up for individual customers. Apple and Google have reached a same level that you should know what the customer needs is. Then they got what they wanted, you will win.
6 Screen Size
Last year, screen size has become a key factor to attract consumers for the smart phone. Motorola Droid X is equipped with 4.3-inch screen; this problem has become particularly important. It is said that Apple will change iphone5 screen size from the current 3.5-inch to 4 inches. In this connection, each company should be aware that larger screen is popular now.
7 Operating System Functions
We know it is the important to choose an operating system for company. However, the operating system functions are equally important. Today consumers need more multi-tasking capabilities, full browser experience, enter the mobile application store, copy and paste functions. This is why some company provides more operating system functions for their product.
8 Operators
In the past few years iPhone has a biggest problem is the lack of operators. This smart phone just can operate in U.S. AT & T networks. Now it can run on the Verizon network. That probably means Apple will sell more smart phones. RIM, Microsoft, Google has told us in order to succeed in the smart phone market, software manufacturers must collaborate with every major operator.
9 Hype and Speculation
Since the iPhone on the market, the success of speculation has played a very important role. A good speculation is the best way to advertise your products. However, BlackBerry Torch, Dell Aero they do not well in this aspect. So sometimes a smart phone wants to be successful need to hype.
10 Past Performance
The past success performance also is a key factor in the cell phone market for the specific company. Microsoft is a good example. Long time ago, Microsoft has put Windows Mobile6.5 on market, at the same time Google pay more attention to the touch-screen functionality operating system. The final result is that Microsoft launched Windows Phone7 last year. But we think Microsoft should do more next, because more and more consumers and businesses have chosen Android, it will threaten for them.
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